The Venue

We are thrilled to host the inaugural I Made Rock ‘N’ Roll Festival at the historic American Legion Mall in downtown Indianapolis located at 700 N Pennsylvania St, Indianapolis, IN 46204 (St. Clair Street to North Street between Meridian and Pennsylvania Streets).

Check out our FAQs below to see the venue in Google Maps.

View Festival Site Map

Where to Stay

Traveling to Indianapolis for the festival, or simply looking to book a staycation? Our preferred hotel partner for the 2024 I Made Rock ‘N’ Roll Festival is The Alexander. Attendees of the festival can unlock a special rate on rooms by booking via the link below while supplies last. Outside of The Alexander, there are a variety of fabulous hotel options in downtown Indianapolis.

Book a Room

Upgrade Your Ticket

Looking for a way to elevate your festival experience? Consider purchasing a Go Gold, Go Platinum, or Reserved Cabana add-on. See below for details about each package.

Ready to upgrade?
Click the link below to revisit the ticket checkout process and purchase the add-on of your choice. Be sure to use the same email address you used to purchase your GA ticket.

Upgrade Your Ticket


    In addition to purchasing a General Admission Festival ticket, attendees can choose to add-on a Go Gold upgrade which includes access to:

    • The VIP Club Lounge
    • Dedicated private bars with full beverage options (for additional purchase)
    • Air-conditioned, private VIP restrooms
    • An I Made Rock ‘N’ Roll Gold wristband


    Sponsored by Patrón and D’ussé

    In addition to purchasing a General Admission Festival ticket, attendees can choose to add-on a Go Platinum upgrade which includes access to:

    • A VIP viewing area to stage left of the Main Stage
    • The VIP Club Lounge
    • Dedicated private bars with full beverage options (for additional purchase)
    • Air-conditioned, private VIP restrooms
    • An I Made Rock ‘N’ Roll Platinum wristband


    Almost sold out!

    In addition to General Admission Festival tickets and Premium upgrades, attendees can choose to purchase a reserved, covered cabana in Cabana Row for their family, friends, and colleagues to utilize. Prices vary.

    A Reserved Cabana upgrade gets you access to a covered tent, table, and chairs for up to 10 people.

    Cabana Row, sponsored by A Couple Cooks, will line the east side of the sunken garden and will be distributed on a first-come, first-served basis.

    Please Note: A Reserved Cabana add-on DOES NOT grant attendees access to the Go Gold or Go Platinum Premium areas. Access to those spaces requires the purchase of an additional add-on.

What to Drink

There will be a variety of great beverage options available to attendees of the I Made Rock ‘N’ Roll Festival. Guests who are 21+ with a valid ID will be able to purchase:

  • Patrón and D’ussé branded classic and specialty cocktails
  • Mike G’s “Sherrce” white wine blend
  • Budweiser products

For folks under 21 or folks who prefer alcohol-free options, there will be a non-alcoholic beverage tent on-site with soda, Gatorade, water, and more for purchase.

What to Eat

We are excited to host these food trucks and vendors at the I Made Rock ‘N’ Roll Festival:

  • T Day’s Jerk
  • Combos OTG
  • Black Leaf Vegan
  • Good Vegan Bad Vegan
  • Pronto Taco
  • The Garnacha Spot
  • Hert’s BBQ
  • Nicey Treat

Festival Experience

In addition to a rock star lineup of musicians and DJs, we’ve got big things planned for festival activations to keep attendees engaged and entertained all day long. Attendees will be able to purchase/customize exclusive merchandise and interact with the variety of art and music activations that will immerse them into the Black history of rock music.

Learn more about what we have planned for festival activations in the FAQ section below!

Frequently Asked Questions

Where is the venue and can I see it on a map?

We are thrilled to host the inaugural I Made Rock ‘N’ Roll Festival at the historic American Legion Mall in downtown Indianapolis located at 700 N Pennsylvania St, Indianapolis, IN 46204 (St. Clair Street to North Street between Meridian and Pennsylvania Streets). See a detailed site map of the venue HERE.

When is each artist performing? Can I see a run-of-show schedule for the day?

Gates open at 12:00pm and the event has a hard curfew of 10:00pm. See a full festival lineup schedule HERE.*

*Please note that set times are subject the change.

What ticket and experience packages will be available for the festival?

All attendees of the I Made Rock ‘N’ Roll Festival must have a General Admission ticket to enter the event. Attendees will have the option to purchase additional add-ons during the checkout process.

Learn more about available ticket and experience packages on our Tickets page!

Is re-entry allowed throughout the event?

No re-entry will be allowed during the festival. The gates will open at 12:00pm and the event has a hard curfew of 10:00pm.

We will have food trucks, vendors, activations, and live performances to keep you engaged and entertained all day long!

Is this an all-ages Festival or is there an age restriction?

This is an all-ages event. Children under 10 years of age can attend for free and do not need a ticket, but all other attendees will need a General Admission ticket to enter the venue.

**PLEASE NOTE: All children 16 and younger need to be accompanied by an adult.**

What parking and transportation options are available at this venue?

With the I Made Rock ‘N’ Roll Festival taking place in downtown Indianapolis, we recommend making your parking and transportation arrangements early. Please keep in mind that there is NO RE-ENTRY into the festival once you have entered the venue meaning that you will not be able to enter and exit the venue between sets. Parking and transportation options we recommend include:

  • Rideshare and carpooling. There will be (2) rideshare pickup and drop off locations at:
    • Meridian Street and North Street
    • Pennsylvania Street and St. Clair Street
  • Public transportation. There are several IndyGo bus stops within walking distance of the American Legion Mall. Learn more and plan your route HERE.
  • Paid parking downtown. We recommend using Visit Indy’s Downtown Parking & Transportation Guide to find the best fit for your needs. Please note that you will not be able to leave the venue to refill your parking meter or move your car during the event if you wish to come back.
  • Pacers Bike Share. There are a few Indiana Pacers Bike Share pickup and drop-off locations near the venue. Learn more and plan your route HERE.
What ADA and accessibility accommodations will you provide at this event?
  • The Festival will provide a secure section with unobstructed views for folks with additional accommodation needs as well as ASL interpreters on stage.
  • There will be a medical tent on-site for all attendees.
  • The terrain of this event is a well-maintained and level grass field.
  • There will be ADA-accessible restrooms available on-site.
  • There will be ADA-accessible parking near the festival via city-provided parking.

Need ADA tickets? Please contact the I Made Rock ‘N’ Roll box office team via phone (317-259-7029) or email at and we will assist you!

Are chairs and blankets allowed at this festival?

Chairs and blankets will be permitted and there will be a designated area for ground seating at the event.

What are prohibited items to bring into the festival?
  • All firearms and guns (with or without a permit)
  • Bladed items of any kind
  • Coolers (unless medically necessary)
  • Beach umbrellas (normal umbrellas permitted)
  • Alcohol or controlled substances
  • Beach chairs
  • Aerosols, including pepper/mace spray, sunscreen and bug spray
  • Fireworks, flammable liquids, and other explosive materials
  • Audio recording devices (unless you have been granted a Press Pass)
  • Monopods, tripods, and selfie sticks
  • Backpacks and other large bags
  • Beach balls and other inflatable items
  • Confetti, glitter (any items that may be thrown), and face paint
  • Bull horns, musical instruments, and other noisemakers
  • Hula hoops and juggling sticks
  • Illegal drugs
  • Laptops/tablets
  • Laser pens
  • Pets
  • Tents
  • Totems
  • Any other item deemed inappropriate by management/staff
Can I bring in outside food and drink?

No outside food or drink will be allowed in. However, (1) factory-sealed or empty plastic water bottle per person is permitted. There will be a water refill station at the event!

Is this a rain or shine event?

Yes, this event will happen rain or shine! Should there be severe weather, our staff will notify you via our social media channels, email, and SMS messages. Unless temperatures or conditions are deemed dangerous by weather emergency professionals, the event will happen! All set times are subject to change due to weather.

Will there be refunds available for any reason?

No refunds will be permitted for the festival.

What kind of festival activations (activities, vendors, and interactive exhibits) will be available on-site?


The long-standing presence of Black artistry in rock and roll will be highlighted in activations, such as the Sound Space, an immersive boxed-in space that will provide guests with an extraordinary A/V experience while displaying legendary performances by Black rock musicians, ranging from the inception of the genre to now. A giant rock history timeline will be a focal point of the festival in order to credit the true creators of rock and roll.


I Made Rock ‘N’ Roll will feature a one-of-a-kind merch experience. In collaboration with Dickies and Howl + Hide, festival attendees will be able to design their own I Made Rock ‘N’ Roll overalls. Along with customizable overalls, there will be a thrifted denim jacket station where guests can add buttons, patches, and pins to fit their personal aesthetics. Custom guitar picks, jewelry, and many more exclusive clothing items will be available at the various merch and retail activations at the festival.


Indianapolis-based entrepreneurs and restaurants will be on full display at the festival. Rock and Row will feature a rockstar lineup of local businesses, from record stores to full-time artists to jewelry-makers.


Festival attendees are welcome to relax in The Backyard, a specially curated space for individuals and families to recharge, play games, and connect with each other. This area will feature lawn chairs, giant umbrellas for shade, phone-charging stations, and easy access to Food Truck Row. Here, guests can also enjoy various public art activations, such as the colorful artwork that will adorn the trees within American Legion Mall.

Looking for other things to do, see, and eat while in Indianapolis for the Festival? Here's what we recommend!


  • Coming into the city early? Cheer on Caitlin Clark and the Indiana Fever during the home opener on Thursday, May 16th at Gainbridge Fieldhouse
  • Indianapolis Indians are home May 14 – 19
  • Indy 500 – Fast Friday Practice on Friday, May 17th
  • Indy 500 – Qualifying on Saturday, May 18th and Sunday, May 19th
  • Broad Ripple Art Fair May 18 – May 20  


  • St. Elmo’s and Harry & Izzy’s (home to the world’s spiciest shrimp cocktail sauce)
  • RH Indianapolis (reservation recommended)
  • Nationally-rated restaurants: Milktooth, Blubeard, Vida, Livery (Yelp’s top 100 list)
  • Foodhalls: The Garage Food Hall at Bottleworks or The AMP at 16 Tech
  • Breakfast: Gallery Bistro & Bar, Love Handle, Sidedoor Bagel (be prepared for a line)
  • For cocktails:
    • Indy’s newest speakeasy: Mel’s
    • The Exchange for whiskey and craft cocktail lovers
    • Parlor Public House (coffee by day, cocktails by night)
    • BlankUS Luxury Lounge (live music)
    • Nowhere Special


  • Visit Indy Daily Deals program offers various discounts for visitors. Top to mention:
    • Discounted admission to museums (Indiana State Museum, Eiteljorg and more)
    • Discounts at restaurants
    • The Patron Saint (no cover)
I have a question that wasn't answered here. What can I do?

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